“The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric”
Publication information:
Carpenter D, Cram P, Inadomi J, Vijay S, Fendrick M. “The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric” . Archives of Internal Medicine . 2003;63:1601–1605.